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Reasons for adblock use worldwide 2016
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Reasons for adblock use worldwide 2016
What are your main reasons for blocking ads while you use the internet?
by A. Guttmann,
last edited
Jul 12, 2018
The graph shows data on reasons for using adblocking software worldwide in the fourth quarter of 2016. During a survey, 44 percent of respondents stated they found online ads intrusive.
What are your main reasons for blocking ads while you use the internet?
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Description
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by A. Guttmann,
last edited
Jul 12, 2018
The graph shows data on reasons for using adblocking software worldwide in the fourth quarter of 2016. During a survey, 44 percent of respondents stated they found online ads intrusive.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
- Region
- Worldwide
- Survey time period
- Q4 2016
- Number of respondents
- 25,908 ad block users
- Age group
- 16-64 years
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "Please could you tell us your main reasons for blocking ads while you use the internet?"
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
More information
- Region
- Worldwide
- Survey time period
- Q4 2016
- Number of respondents
- 25,908 ad block users
- Age group
- 16-64 years
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "Please could you tell us your main reasons for blocking ads while you use the internet?"
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Statistics on "Online privacy in the United Kingdom (UK)"
- Privacy concerns
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- How often do you read privacy policies when using websites via a laptop or desktop PC/Mac?Frequency of reading privacy policies online in the United Kingdom (UK) 2013
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Statistics
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- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
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Statistics on "Online privacy in the United Kingdom (UK)"
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by gender*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by age group*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by region*
- Are your privacy concerns greater on desktop or mobile?*
- How often do you worry about your privacy online?
- Frequency of online privacy concerns among internet users in the United Kingdom (UK) in 2013, by online activity
- Leading causes of online privacy concerns among consumers in Great Britain (GB) in 2015
- Leading online privacy concerns in the United Kingdom (UK) in March 2015
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- Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013
- Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013
- What obligations are you aware of that organisations have to comply with when processing personal information? (private and public organisations)*
- How often do you read privacy policies when using websites via a laptop or desktop PC/Mac?
- Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015
- Do you agree with the statement, "organisations handle the information they collect about you in a fair and proper way"?
- Who do you trust most to protect your privacy?
- To what extent do you agree with the following statement: "I trust most companies with my personal information online."?*
- Who do you trust with your personal data?
- Institutions and enterprises most trusted to collect personal data in the United Kingdom (UK) in 2015
- Which, if any, of the following organisations would you be most concerned about holding your personal information?
- Which institution would you trust most with data about you that was collect via "Internet of Things" devices?*
- Are you aware that some apps on your mobile device can access your personal information?*
- How concerned, if at all, are you about the way mobile apps can use your personal information (e.g. locational data, web browsing history etc.)?
- Have you ever decided not to download an app due to privacy concerns?
- What kind of information are you willing to share with mobile apps?
- Do you worry that photos sent via apps like Snapchat are stored somewhere permanently?*
- Importance of online privacy to consumers in the United Kingdom (UK) in 2012 and 2013
- Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device
- Consumer willingness to sharing personal data in exchange for free services in the United Kingdom (UK) as of June 2013
- Comfort levels in sharing personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015, by information type
- To what extent do you agree with the following statement: "I avoid doing business with companies who I do not believe protect my privacy online"?*
- Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015
- Share of adblocking software users who left websites when faced with an adblock wall in the United States as of November 2016, by age
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- Share of Goodblock users who felt guilty about blocking ads as of September 2016
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- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
- Share of internet users using adblock software in Greece in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Portugal in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Europe in 2nd quarter of 2015
- Share of internet users using adblock software in Spain in 2nd quarters of 2014 and 2015
- Leading reasons for using ad blocking in Canada in 2015
- Adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016, by device
- Reasons users reported they would be less likely to block advertisements online in the United Kingdom (UK) in February 2016
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by age
- Have you ever downloaded ad blocking software?*
- Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic
- Share of detected users of ad blockers in Finland in 2018, by device
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