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Key purchase influences for U.S. Amazon shoppers 2016
Key purchase influences for U.S. Amazon shoppers 2016
Most popular purchase influences according to Amazon buyers in the United States as of November 2016
by Statista Research Department,
last edited
Dec 14, 2016
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
Most popular purchase influences according to Amazon buyers in the United States as of November 2016
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| Share of respondents | |
|---|---|
| Product reviews | 49% |
| Word of mouth | 16% |
| Online ads | 11% |
| Social media | 10% |
| Gift guides | 7% |
| Other | 7% |
| Share of respondents | |
|---|---|
| Product reviews | 49% |
| Word of mouth | 16% |
| Online ads | 11% |
| Social media | 10% |
| Gift guides | 7% |
| Other | 7% |
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by Statista Research Department,
last edited
Dec 14, 2016
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- December 2016
- Region
- United States
- Survey time period
- November 2016
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- who purchase from Amazon at least once per year
- Supplementary notes
- Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2016
More information
- Region
- United States
- Survey time period
- November 2016
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- who purchase from Amazon at least once per year
- Supplementary notes
- Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?
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