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Key purchase influences for U.S. Amazon shoppers 2016

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

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Sources

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Release date

December 2016

Region

United States

Survey time period

November 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

who purchase from Amazon at least once per year

Supplementary notes

Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?

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