Key purchase influences for U.S. Amazon shoppers 2016

This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

Share of respondents
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Sources

Release date

December 2016

Region

United States

Survey time period

November 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

who purchase from Amazon at least once per year

Supplementary notes

Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?

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