Dossiers, industry reports and further studies.
→ All Dossiers
→ All Industry Reports
→ All Toplists
→ All Outlook Reports
→ Study Database We create infographics, animated charts, microsites and publications in your desired corporate design. Add a new visual dimension to your communication & marketing activities. Read more → Infographics Bulletin
| Share of respondents | |
|---|---|
| Product reviews | 49% |
| Word of mouth | 16% |
| Online ads | 11% |
| Social media | 10% |
| Gift guides | 7% |
| Other | 7% |
Show further information
Complete Source Details
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
All Information
in one Presentation
Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
$588*
per year
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Register in seconds and access exclusive features.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Exclusive Statista studies on market-relevant topics: 
