Key purchase influences for U.S. Amazon shoppers 2016

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

by Statista Research Department, last edited Dec 14, 2016
Key purchase influences for U.S. Amazon shoppers 2016 This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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Most popular purchase influences according to Amazon buyers in the United States as of November 2016

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Share of respondents
Product reviews49%
Word of mouth16%
Online ads11%
Social media10%
Gift guides7%
Other7%
Share of respondents
Product reviews49%
Word of mouth16%
Online ads11%
Social media10%
Gift guides7%
Other7%
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by Statista Research Department, last edited Dec 14, 2016
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
Show more
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