• U.S. Amazon buyer purchase reasons 2016 | Statistic

E-Commerce›
B2C E-Commerce›
Key purchase influences for U.S. Amazon shoppers 2016

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

Key purchase influences for U.S. Amazon shoppers 2016

This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.

Show more

Loading statistic...

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.

Show more

Show sources information; Show publisher information
Release date: December 2016

Region: United States
Survey time period: November 2016
Number of respondents: 1,000 respondents
Age group: 18 years and older
Special properties: who purchase from Amazon at least once per year
Supplementary notes: Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?

More information

Other interesting statistics

Instagram accounts with the most followers worldwide 2018

Instagram accounts with the most followers worldwide 2018

Instagram accounts with the most followers worldwide 2018

Number of monthly active Instagram users 2013-2018

Number of monthly active Instagram users 2013-2018

Number of monthly active Instagram users 2013-2018

YouTube: most subscribed channels 2018

YouTube: most subscribed channels 2018

YouTube: most subscribed channels 2018

Daily active users of Snapchat 2014-2018

Daily active users of Snapchat 2014-2018

Daily active users of Snapchat 2014-2018

Number of daily snaps created by Snapchat users worldwide 2017

Number of daily snaps created by Snapchat users worldwide 2017

Number of daily snaps created by Snapchat users worldwide 2017

Hours of video uploaded to YouTube every minute 2007-2015

Hours of video uploaded to YouTube every minute 2007-2015

Hours of video uploaded to YouTube every minute 2007-2015

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

User-generated content

All Information
in one Presentation

User-generated content

110 page/s
English
pptx
Detailed references

Everything On "User-generated content" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany

Statistics on "User-generated content"

Overview

The most important statistics

Media usage in an internet minute as of June 2018Media usage in an online minute 2018
Typical social media posts of adults in the United States as of June 2016U.S. adults typical social media posts 2016
Most popular daily social media activities of consumers in the United States as of January 2016, by deviceDaily social media activities of U.S. adults 2016, by device
Types of personal information and images shared digitally by global internet users as of January 2017Leading digitally shared content worldwide 2017

Video

The most important statistics

Most popular YouTube channels as of June 2018, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2018
Most popular YouTube gaming channels as of May 2018, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2018
Hours of video uploaded to YouTube every minute as of July 2015Hours of video uploaded to YouTube every minute 2007-2015
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age groupU.S. YouTube video content preference 2016, by age group
Share of internet users worldwide who uploaded or shared a video online in the last month as of 3rd quarter 2017, by age groupGlobal online video upload and sharing 2017, by age group
Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by genderShare of U.S. YouTube users who create and share videos 2017, by gender
Percentage of YouTube users in the United States who share videos they have taken themselves as of February 2017, by age groupShare of U.S. YouTube users who create and share videos 2017, by age group
About how often do you post personal photos or videos on Facebook?Facebook: frequency of posting personal photos or videos in the U.S. 2016

Photos and selfies

The most important statistics

Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)Daily active users of Instagram Stories 2018
Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
Number of photo messages created by Snapchat users every day from 3rd quarter 2016 to 3rd quarter 2017 (in billions)Number of daily snaps created by Snapchat users worldwide 2017
Frequency of Snapchat use in the United States as of January 2018Snapchat usage frequency in the United States 2018

Online reviews

The most important statistics

Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017UGC content impact on online shoppers in the U.S. 2017
Share of online shoppers in the United States who have posted online product reviews as of March 2017, by age groupU.S. online shoppers who have posted online reviews 2017, by age group
Share of online shoppers in the United States who have posted online product reviews as of March 2017, by genderU.S. online shoppers who have posted online reviews 2017, by gender
Primary reasons why internet users in the Unites States leave online reviews as of January 2017Reasons for U.S. internet users to leave online reviews 2017
Number of registered members on Goodreads from May 2011 to June 2018 (in millions)Goodreads: number of registered members 2011-2018
Number of user-generated reviews on Goodreads from February 2012 to June 2018 (in millions)Number of user-generated reviews on Goodreads 2012-2018
Number of registered members participating in the annual Goodreads reading challenge from 2011 to 2018 (in millions)Participants in the annual Goodreads reading challenge 2011-2018

Advertising and marketing

The most important statistics

Which of these business types have you read online customer reviews for?Online customer review consumption 2016, by business type
How do online customer reviews affect your opinion of a local business?Effect of online reviews on local business customer opinion 2017
Do you trust online customer reviews as much as personal recommendations?Trust in online customer reviews 2014-2017
Have you reviewed or recommended a local business to people you know by any of the following methods in the last 12 months?Methods to review and recommend local businesses 2016
How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?Female U.S. user preference of brand versus user-generated beauty content videos 2017
Which of the following sources have you used to read online reviews within the last six months about products and service providers?Leading types of online review sources in the U.S. 2017

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

	Basic Account	Instant Access Premium Account
Our services Click the question mark for further information	Free	$49 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now

*Duration: 12 months, billed annually, single license

5 News

Latest News

New

New Statista Study: European Football Benchmark

Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.

More Information

New

New tutorial video on the Global Consumer Survey

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.

More Information

New

Consumer Electronics Report 2018 out now!

Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.

More Information

Updated

In-depth eMobility Report updated & extended

The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.

More Information

Improved

We've given our Market Outlooks a new look

More Information

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.