• U.S. Amazon buyer purchase reasons 2016 | Statistic

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Key purchase influences for U.S. Amazon shoppers 2016

Most popular purchase influences according to Amazon buyers in the United States as of November 2016

Key purchase influences for U.S. Amazon shoppers 2016

This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.

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This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.

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Release date: December 2016

Region: United States
Survey time period: November 2016
Number of respondents: 1,000 respondents
Age group: 18 years and older
Special properties: who purchase from Amazon at least once per year
Supplementary notes: Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?

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