This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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Key purchase influences for U.S. Amazon shoppers 2016
Most popular purchase influences according to Amazon buyers in the United States as of November 2016
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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| Share of respondents | |
|---|---|
| Product reviews | 49% |
| Word of mouth | 16% |
| Online ads | 11% |
| Social media | 10% |
| Gift guides | 7% |
| Other | 7% |
| Share of respondents | |
|---|---|
| Product reviews | 49% |
| Word of mouth | 16% |
| Online ads | 11% |
| Social media | 10% |
| Gift guides | 7% |
| Other | 7% |
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Description
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This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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- Release date
- December 2016
- Region
- United States
- Survey time period
- November 2016
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- who purchase from Amazon at least once per year
- Supplementary notes
- Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?
More information
- Region
- United States
- Survey time period
- November 2016
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- who purchase from Amazon at least once per year
- Supplementary notes
- Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?
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Statistics on "Online shopping in Italy "
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Premium Statistics
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- E-commerce revenue in Italy from 2016 to 2022 (in million U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros)
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Number of clothes and shoes e-commerce users in Italy from 2016 to 2022, by segment (in millions)
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- Share of the leading factors affecting the choice of online purchase in Italy in 2015
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- Share of the main reasons to use internet to shop for clothes in Italy in 2015
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