Most popular purchase influences according to Amazon buyers in the United States as of November 2016

Key purchase influences for U.S. Amazon shoppers 2016 This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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Share of respondents
Product reviews49%
Word of mouth16%
Online ads11%
Social media10%
Gift guides7%
Other7%
Share of respondents
Product reviews49%
Word of mouth16%
Online ads11%
Social media10%
Gift guides7%
Other7%
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Description Source More information
This statistic presents the most popular purchase influences according to Amazon.com users in the United States. During the November 2016 survey period, it was found that product reviews were the most important purchase influence according to 49 percent of respondents.
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Release date
December 2016
Region
United States
Survey time period
November 2016
Number of respondents
1,000 respondents
Age group
18 years and older
Special properties
who purchase from Amazon at least once per year
Supplementary notes
Original question: When making purchases for yourself or another person, what source most influences your decision to purchase an item?

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