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NCAA's March Madness games likely to be watched on TV in the U.S. 2017
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Which NCAA's March Madness games are you going to watch?*
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Description
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- Release date
- March 2017
- Region
- United States
- Survey time period
- February 22 - March 2, 2017
- Number of respondents
- 806 (N total = 1,455)
- Age group
- 18 years and older
- Special properties
- Are going to watch at least some of this year's March Madness games
- Method of interview
- Online survey
- Supplementary notes
- * Multiple answers were possible.
- Region
- United States
- Survey time period
- February 22 - March 2, 2017
- Number of respondents
- 806 (N total = 1,455)
- Age group
- 18 years and older
- Special properties
- Are going to watch at least some of this year's March Madness games
- Method of interview
- Online survey
- Supplementary notes
- * Multiple answers were possible.




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- The NCAA - college sports
- Revenue of the NCAA by segment from 2012 to 2017 (in million U.S. dollars)*National Collegiate Athletic Association (NCAA) revenue by segment 2012-2017
- NCAA expenses broken down by segment from 2012 to 2017 (in million U.S. dollars)*National Collegiate Athletic Association (NCAA) expenses by segment 2012-2017
- Revenue of the NCAA from television broadcast payments and licensing rights from 2010 to 2022 (in million U.S. dollars)NCAA television and licensing rights revenue 2011-2022
- NCAA revenue returned to Division I conferences and member institutions from 2010/11 to 2017/18 (in million U.S. dollars)NCAA Division I conferences and member institutions revenue distribution 2010-2018
- College football
- Most watched NCAA college football games in the United States in the 2016 regular season (in millions)NCAA college football most watched games 2016
- NCAA college football television ratings and viewership figures in the United States in the 2017/2018 season (in thousands)NCAA college football TV ratings and viewership 2018
- Total attendance at Division I, II & III college football games from 2003 to 2017 (in millions)*Attendance at Division I, II & III college football games 2003-2017
- College basketball
- Brand value of the sports event NCAA Men's Final Four from 2012 to 2017 (in million U.S. dollars)*Brand value of the NCAA Men's Final Four 2012-2017
- National TV advertising revenue NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2017 (in million U.S. dollars)TV advertising revenue during March Madness 2002-2017
- NCAA division I men's basketball average attendance by team in 2018NCAA division I men's basketball attendance leaders 2018
- March Madness
- Total paid attendance at NCAA college basketball tournament games from 2000 to 2017 (in 1,000s)*Attendance at NCAA basketball tournament games 2000-2017
- NCAA March Madness basketball tournament average TV viewership in 2017 (in million viewers)NCAA basketball March Madness average TV viewership per game 2017
- Highest-rated televised NCAA basketball national championship games from 1975 to 2017College basketball - TV ratings of NCAA national championship games 2017
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Number of NCAA college basketball tournament appearances by team from 1939 to 2017College basketball - NCAA tournament appearances 1939-2017
- Number of men's NCAA college basketball final four appearances by team from 1939 to 2018NCAA men's basketball final four appearances by team 1999-2018
- Number of men's NCAA college basketball championships by team from 1939 to 2018NCAA men's college basketball championships by team 1939-2018
- March Madness fan interest
- Are you going to watch this year’s "March Madness," the NCAA’s college basketball tournament?Interest in watching NCAA's March Madness in the U.S. 2017
- Which NCAA's March Madness games are you going to watch?*NCAA's March Madness games likely to be watched on TV in the U.S. 2017
- Where are you going to watch March Madness games?*Where people in the U.S. will watch NCAA's March Madness 2017
- Preferred location for watching March Madness in the United States in 2018March Madness viewing location in the U.S. 2018
- Where will you get additional information about March Madness?*Preferred media channels for additional information on March Madness in the U.S. 2017
- Would you like to attend a March Madness game in person?Interest in attending a March Madness game in person in the U.S. 2017
- Do you take part in a March Madness office betting/bracket pool?Participation in March Madness office betting/bracket pool in the U.S. 2017
- How people follow NCAA's March Madness if they are not able to watch the games 2017
- Devices people in the U.S. will use to watch NCAA's March Madness 2017
- Interest in additional information on March Madness in the U.S. 2017
- Favorite NCAA's March Madness team in the U.S. 2017
- Least favorite NCAA's March Madness team in the U.S. 2017
- NCAA March Madness teams people in the U.S. consider favored to win 2017
- NCAA basketball March Madness tournament average TV ratings 1993-2015
- NCAA basketball March Madness TV viewership selected games 2014
- NCAA basketball March Madness TV viewership selected games 2013
- NCAA basketball March Madness TV ratings selected games 2014
- Betting money on March Madness games in the U.S. 2017
- Amount of money people in the U.S. will bet on a March Madness game 2017
- What people in the U.S. think can make sports betting more interesting 2017
- Interest in buying March Madness merchandise in the U.S. 2017
- Television viewership of the NCAA football playoffs 2017
- Viewership of late night talk shows on broadcast television in the U.S. 2019
- Interest in filling out a March Madness bracket in the U.S. 2017
- Change in popularity of American takeout food on March Madness game days U.S. 2015
- Individuals who believed that the is not enough diversity on TV in the UK in 2017
- Brand Finance Football 50 - 2018
- Brand Finance Football 50 - 2017
- Formula 1 in 2017
- The European Champions Report 2018
- Brand Finance Football 50 - 2016
- The European Champions Report 2017
- Brand Finance Football 50 - 2015
- Brand Finance Football 50 - 2014
- Brand Finance Football 50 - 2013
- NASCAR
- Soccer and media in Italy
- NCAA expenses broken down by segment from 2012 to 2017 (in million U.S. dollars)*
- NCAA revenue returned to Division I conferences and member institutions from 2010/11 to 2017/18 (in million U.S. dollars)
- Most watched NCAA college football games in the United States in the 2016 regular season (in millions)
- NCAA college football television ratings and viewership figures in the United States in the 2017/2018 season (in thousands)
- Brand value of the sports event NCAA Men's Final Four from 2012 to 2017 (in million U.S. dollars)*
- National TV advertising revenue NCAA Division I Men's Basketball Championship (March Madness) from 2002 to 2017 (in million U.S. dollars)
- NCAA division I men's basketball average attendance by team in 2018
- Total paid attendance at NCAA college basketball tournament games from 2000 to 2017 (in 1,000s)*
- NCAA March Madness basketball tournament average TV viewership in 2017 (in million viewers)
- Highest-rated televised NCAA basketball national championship games from 1975 to 2017
- Number of NCAA college basketball tournament appearances by team from 1939 to 2017
- Number of men's NCAA college basketball final four appearances by team from 1939 to 2018
- Number of men's NCAA college basketball championships by team from 1939 to 2018
- NCAA March Madness basketball tournament TV viewership in 2014 (in million viewers), selected games
- NCAA March Madness basketball tournament TV ratings in 2014, selected games
- Change in popularity of American takeout food on March Madness weekday game days in the United States in 2015
- Share of generational groups who believed that there is not enough diversity on TV in the United Kingdom (UK) in 2017
- Revenue of the NCAA by segment from 2012 to 2017 (in million U.S. dollars)*
- Revenue of the NCAA from television broadcast payments and licensing rights from 2010 to 2022 (in million U.S. dollars)
- Total attendance at Division I, II & III college football games from 2003 to 2017 (in millions)*
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Are you going to watch this year’s "March Madness," the NCAA’s college basketball tournament?
- Which NCAA's March Madness games are you going to watch?*
- Where are you going to watch March Madness games?*
- Preferred location for watching March Madness in the United States in 2018
- Where will you get additional information about March Madness?*
- Would you like to attend a March Madness game in person?
- Do you take part in a March Madness office betting/bracket pool?
- What will you do in case you are not able to watch a March Madness game you would like to see (e.g. because you have to work)?*
- Which device(s) are you going to watch the March Madness game(s) on?*
- Will you check additional information - besides the games themselves - about March Madness?*
- Which is your favorite team participating in the March Madness tournament?
- Which of these March Madness teams do you like the least?
- Which team do you think is going to win this year’s March Madness college basketball tournament?
- NCAA March Madness basketball tournament average TV ratings from 1993 to 2015
- NCAA March Madness basketball tournament TV viewership in 2013 (in million viewers), selected games
- Are you going to place bets on this year's March Madness games?
- What is the maximum amount you will bet per game?
- What would make betting on sports events like the March Madness more interesting for you?*
- Are you going to purchase any of the following March Madness merchandise?
- Average audience during the NCAA football playoff bowls in 2015/16 and 2016/17 (in millions)
- Number of viewers of late night talk shows on broadcast television in the United States as of January 4, 2019 (in millions)
- Will you fill out a March Madness bracket?
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