Preferred Amazon online fashion sales categories in the U.S. 2019

According to a survey of Amazon apparel shoppers in the United States, Amazon's easy to navigate website was the main reason for consumers to purchase clothing through the online shopping platform. During the 2019 survey, over half of respondents stated that easy browsing and searching for products was a key reason for them to shop for apparel on

Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019

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Release date

March 2019


United States

Survey time period


Number of respondents

985 respondents

Age group

18 years and older

Special properties

internet users who have bought clothing or footwear on in the past 12 months

Supplementary notes

Question: Why do you shop for apparel on
Multiple answers were possible.

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Statistics on "Fashion e-commerce in the United States"

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