According to a survey of Amazon apparel shoppers in the United States, Amazon's easy to navigate website was the main reason for consumers to purchase clothing through the online shopping platform. During the 2019 survey, over half of respondents stated that easy browsing and searching for products was a key reason for them to shop for apparel on Amazon.com.
Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019
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Coresight Research. (March 4, 2019). Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/687361/amazon-us-fashion-categories-purchased/
Coresight Research. "Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019." Chart. March 4, 2019. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/687361/amazon-us-fashion-categories-purchased/
Coresight Research. (2019). Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/687361/amazon-us-fashion-categories-purchased/
Coresight Research. "Most Popular Reasons for U.S. Amazon Apparel Shoppers to Buy Clothing and Footwear on Amazon in 2019." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/687361/amazon-us-fashion-categories-purchased/
Coresight Research, Most popular reasons for U.S. Amazon Apparel shoppers to buy clothing and footwear on Amazon in 2019 Statista, https://www.statista.com/statistics/687361/amazon-us-fashion-categories-purchased/ (last visited June 26, 2022)