Sony ad spend 2014-2018

In the company’s 2018 fiscal year, Sony Corporation spent 385.5 billion Japanese Yen on advertising, a figure which converts to around 3.55 billion U.S. dollars, a decrease from the previous year.


One of Japan’s largest companies, Sony is organized as a true tech industry conglomerate. With major business segments related to music publishing, movie production, video gaming, and consumer electronics, the company is influential across the entire entertainment industry. Sony employs over one hundred thousand workers and spends billions of dollars each year in research and development, as it seeks to strengthen its position in the entertainment industry and global economy as a whole.

Advertisement spending

Given the ever-increasing reach of the internet and digital media, digital advertising spending is forecast to grow rapidly in the coming years. Companies both big and small are taking advantage of the power of social media and internet-based advertising to reach more people than billboards and magazine ads were ever capable of reaching. Forecasts suggest that in the coming years, companies will continue to move away from print and radio-based advertisement towards mobile and smartphone-based advertisement.

Sony's advertising costs from fiscal year 2014 to 2018 (in billion Japanese yen / billion U.S. dollars)*

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Release date

June 2019



Survey time period

2012 to 2019

Supplementary notes

* Sony's fiscal year ends on March 31 of each year.

* The U.S. dollar values were calculated with the exchange rate from 31 March, 2019; 1 JPY - 0.0092 U.S. dollars.

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