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Sony ad spend 2014-2017

Sony's advertising costs from 2014 to 2017 (in billion Japanese yen / billion U.S. dollars)*

Sony ad spend 2014-2017 This statistic shows the advertising costs incurred by Sony between 2012 and 2017. The official business figures were published in Japanese yen and the conversion values were retrospectively calculated using the rate from 31 March 2017*. In 2016, Sony invested approximately 3.5 billion U.S. dollars in advertising.
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Sony's advertising costs from 2014 to 2017 (in billion Japanese yen / billion U.S. dollars)*

Fiscal years2014201520162017
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Fiscal years2014201520162017
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This statistic shows the advertising costs incurred by Sony between 2012 and 2017. The official business figures were published in Japanese yen and the conversion values were retrospectively calculated using the rate from 31 March 2017*. In 2016, Sony invested approximately 3.5 billion U.S. dollars in advertising.
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Release date
May 2017
Region
Worldwide
Survey time period
2008 to 2017
Supplementary notes
* Sony's fiscal year ends on March 31 of each year.

* The U.S. dollar values were calculated with the exchange rate from 31 March, 2017; 1 JPY - 0.008978 U.S. dollars.
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