Leading mobile games by revenue in Google Play 2019
Having first arrived on our smartphones in 2012, Candy Crush Saga quickly established itself as one of the leading smartphone gaming apps. Some seven years later, the game, developed by King, is still leading the pack, with revenues in the Google Play Store alone amounting to 67.58 million U.S. dollars.
King’s Candy Crush is king of the apps
Although Candy Crush is free to download and can be successfully played without any purchases, the freemium model allows players to buy special actions to help them with particularly tricky levels. This tactic, since adopted by many gaming apps, has proved to be very profitable for King. The original Candy Crush Saga generated 945 million U.S. dollars in player spending worldwide in 2018, while the latest release in the series, Candy Crush Friends Saga, added a further three million.
It’s a woman’s Candy Crush world
While the gaming world is seen as a typically male-dominated environment, women seem to be fighting back in the world of Candy Crush as an estimated 64 percent of Candy Crush’s user base in 2019 was female. However, it seems that the original hype around the game is beginning to die down in the fast-paced world of mobile gaming. In the United States, over half of Android users who owned Candy Crush were inactive users of the game, whilst only 6.2 percent were still heavy users. The fact that the game no longer appears on the list of most downloaded apps in the Google Play Store suggests that a saturation point has been reached. Can the once all-conquering game hold on to its candy-flavored supremacy?
King’s Candy Crush is king of the apps
Although Candy Crush is free to download and can be successfully played without any purchases, the freemium model allows players to buy special actions to help them with particularly tricky levels. This tactic, since adopted by many gaming apps, has proved to be very profitable for King. The original Candy Crush Saga generated 945 million U.S. dollars in player spending worldwide in 2018, while the latest release in the series, Candy Crush Friends Saga, added a further three million.
It’s a woman’s Candy Crush world
While the gaming world is seen as a typically male-dominated environment, women seem to be fighting back in the world of Candy Crush as an estimated 64 percent of Candy Crush’s user base in 2019 was female. However, it seems that the original hype around the game is beginning to die down in the fast-paced world of mobile gaming. In the United States, over half of Android users who owned Candy Crush were inactive users of the game, whilst only 6.2 percent were still heavy users. The fact that the game no longer appears on the list of most downloaded apps in the Google Play Store suggests that a saturation point has been reached. Can the once all-conquering game hold on to its candy-flavored supremacy?
