The graph shows the share of free to download mobile game apps on Google Play Store as of December 2016, by monetization type. According to the source, 92 percent of games available on Google Play in the measured period were free to download games, and 23 percent of those used in-app purchases as a monetization model.
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Share of free mobile games on Google Play 2016, by monetization model
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Share of mobile free to download game apps on Google Play Store as of December 2016, by monetization model
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The graph shows the share of free to download mobile game apps on Google Play Store as of December 2016, by monetization type. According to the source, 92 percent of games available on Google Play in the measured period were free to download games, and 23 percent of those used in-app purchases as a monetization model.
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The graph shows the share of free to download mobile game apps on Google Play Store as of December 2016, by monetization type. According to the source, 92 percent of games available on Google Play in the measured period were free to download games, and 23 percent of those used in-app purchases as a monetization model.
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- Release date
- December 2016
- Region
- Worldwide
- Survey time period
- December 2016
- Special properties
- based on an analysis of over 500 thousand Android games
More information
- Region
- Worldwide
- Survey time period
- December 2016
- Special properties
- based on an analysis of over 500 thousand Android games
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Mobile gaming in the U.S.
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Statistics on "Mobile gaming in the U.S."
- Global industry overview
The most important statistics
- Mobile contents market value worldwide from 2011 to 2019 (in billion U.S. dollars)Mobile contents market value worldwide 2011-2019
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
- Global mobile gaming revenue from 2017 to 2021, by device (in billion euros)Global mobile gaming revenue 2017-2021, by device
- Leading mobile gaming markets worldwide as of 2nd quarter 2016, by share of game installsLeading global mobile gaming markets Q2 2016, by game installs
- Leading mobile gaming markets worldwide in 2015, by mobile revenue (in million U.S. dollars)Leading mobile gaming markets worldwide 2015, by revenue
- Percentage of internet users who use a smartphone to play games worldwide as of 2nd quarter 2016, by regionShare of internet users playing mobile games via smartphone worldwide 2016, by region
- Percentage of mobile users making in-game purchases on a monthly basis worldwide as of May 2016, by platformShare of global mobile users making in-game purchases 2016, by platform
- Market reach of the most popular Android gaming app genres worldwide in 2nd quarter 2018Leading Android gaming app genres reach worldwide Q2 2018
- U.S. industry overview
The most important statistics
- Mobile contents market value in North America from 2011 to 2019 (in billion U.S. dollars)Mobile contents market value in North America 2011-2019
- Mobile gaming revenue in the United States from 2013 to 2016 (in billion U.S. dollars)U.S. mobile gaming revenues 2013-2016
- Distribution of mobile gaming revenue in the United States from 2013 to 2016, by typeU.S. mobile gaming revenue distribution 2013-2016, by type
- Number of mobile gamers in North America from 2014 to 2016, by device (in millions)Number of mobile gamers in North America 2014-2016, by device
- Average annual consumer spending on mobile games per capita in the United States from 2014 to 2016 (in U.S. dollars)Consumer spending on mobile games in the U.S. 2014-2016
- Monthly revenue generated by mobile games in the United States in July 2016, by genre (in million U.S. dollars)Leading mobile game genres in the U.S. 2016, by monthly revenue
- Market leaders
The most important statistics
- Distribution of gamers of selected mobile game publishers in the United States in September 2017, by involvement typeDistribution of U.S. gamers of selected mobile game publishers 2017, by involvement
- Annual revenue generated by Zynga from 2008 to 2017, by segment (in million U.S. dollars)Zynga's revenue from 2008 to 2017, by segment
- Digital revenue generated by Electronic Arts from fiscal 1st quarter 2016 to 4th quarter 2018, by type (in million U.S. dollars)Electronic Arts' quarterly digital revenue Q1 2016 - Q4 2018, by type
- Revenue generated by Supercell from 2012 to 2017 (in million U.S. dollars)Supercell annual revenue 2012-2017
- Annual revenue of King.com from 2010 to 2017 (in million U.S. dollars)King annual revenue 2010-2017
- Annual revenue generated by Rovio Entertainment's games division from 2013 to 2017 (in million Euros)Revenue generated by Rovio's games division 2013-2017
- Activision Blizzard's revenue from 2015 to 2017, by platform/segment (in million U.S. dollars)Activision Blizzard's revenue from 2015-2017, by platform
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)Leading mobile games worldwide 2017, by revenue
- Player demographics
The most important statistics
- Number of mobile phone gamers in the United States from 2011 to 2020 (in millions)Mobile phone gamers in the U.S. 2011-2020
- Mobile phone gaming penetration in the United States from 2011 to 2020Mobile gaming penetration in the U.S. 2011-2020
- Percentage of mobile phone users who are mobile phone gamers in the United States from 2013 to 2020Mobile phone gamers share among U.S. mobile phone users 2013-2020
- Number of tablet gamers in the United States from 2011 to 2020 (in millions)Number of tablet gamers in the U.S. from 2011 to 2020
- Game usage
The most important statistics
- Frequency of playing mobile games in the United States as of July 2017Frequency of playing mobile games in the U.S. 2017
- Leading mobile game genres played by frequent gamers in the United States in 2016Types of mobile games played most often in the U.S. in 2016
- Potential interest in playing mobile versions of console games among consumers in the United States as of March 2016, by platformPotential interest in mobile versions of console games in the U.S. 2016
- Market reach of the most popular Android gaming app genres in the United States in 2nd quarter 2018Leading Android gaming app genres reach in the U.S. Q2 2018
- Number of paid smartphone or tablet games owned by gamers in the United States as of December 2016Paid mobile games possession in the U.S. 2016
- Average number of mobile games played daily and monthly in the United States as of April 2016Daily and monthly average number of mobile games played in the U.S. 2016
- Number of monthly active users (MAU) of mobile games in the United States in July 2016, by genre (in millions)Leading mobile game genres in the U.S. 2016, by MAU
- Children & mobile games
The most important statistics
- Children's mobile game industry revenue in the United States from 2015 to 2017 (in million U.S. dollars)Children's mobile game revenue in the U.S. 2015-2017
- Mobile game industry revenue generated by premium children's games in the United States from 2014 to 2017 (in million U.S. dollars)Children's premium mobile game revenue in the U.S. 2014-2017
- Mobile game industry revenue generated by free-to-play (F2P) children's games in the United States from 2014 to 2017 (in million U.S. dollars)Children's F2P mobile game revenue in the U.S. 2014-2017
- Gaming devices used by children in the United States in 2015Gaming devices used by children in the U.S. 2015
- Frequency with which children in the United States play their favorite gaming apps in 2015Frequency with which children in the U.S. play mobile games in 2015
- Most important gaming app features according to children in the Unites Stated in 2015, by genderMost important mobile game features for U.S. children in 2015, by gender
- Share of teenagers who play games on their mobile phone or tablet in the United States from spring 2013 to fall 2016U.S. teenagers who play games on their mobile phone or tablet 2013-2016
- Share of teenagers who buy virtual gaming goods while playing mobile games in the United States from spring 2013 to fall 2016U.S. teenagers who buy virtual gaming goods in mobile games 2013-2016
- Monetization
The most important statistics
- Percentage of freemium mobile gamers who made in-game purchases in February 2016, by number of purchasesNumber of in-game purchases made by freemium mobile gamers 2016
- Penetration of in-app advertising in top grossing games in the United States as of August 2016, by genreShare of mobile games in the U.S. containing ads in 2016, by genre
- In-game mobile gaming revenue in the United States from 2013 to 2016 (in billion U.S. dollars)U.S. in-game mobile gaming revenue 2013-2016
- Distribution of mobile download and in-app revenues in the United States from 2013 to 2016, by type (in billion U.S. dollars)U.S. mobile download and in-app revenue distribution 2013-2016
- Average annual in-game spending of mobile gamers in the United States in 2016, by game title (in U.S. dollars)Annual mobile in-game spending in the U.S. 2016, by game
- Share of mobile free to download game apps on Google Play Store as of December 2016, by monetization modelShare of free mobile games on Google Play 2016, by monetization model
- Number of Google Play games using selected monetization models as of December 2016Google Play games using selected monetization models 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average number of advertising SDKs used in gaming apps 2017, by OS
- Top SDKs used by Google Play games 2016
- Leading global mobile gaming markets Q2 2016, by Android game installs
- Leading iPhone gaming publishers in Finland in 2017, by downloads
- Leading iPad gaming publishers in Denmark in 2017, by downloads
- Leading gaming apps in Google Play in Denmark 2017, by revenue
- Leading iPhone gaming publishers in Sweden in 2017, by downloads
- Leading iPhone gaming app publishers in Norway in 2017, by revenue
- Leading iPhone gaming app publishers in Finland in 2017, by revenue
- Leading iPhone gaming publishers in Denmark in 2017, by downloads
- Leading gaming apps in Google Play in the Netherlands 2018, by downloads
- Leading iPhone gaming app publishers in Belgium in 2017, by revenue
- Leading gaming apps in Google Play in the Netherlands 2018, by revenue
- Leading iPhone gaming publishers in Norway in 2017, by downloads
- Leading global mobile gaming markets Q2 2016, by iOS game installs
- Leading iPhone gaming apps in Germany 2018, by downloads
- Leading gaming apps in Google Play in Finland 2017, by downloads
- Leading iPad gaming publishers in Sweden in 2017, by downloads
- Leading gaming apps in China August 2017, ranked by unique visitors
- Leading iPad gaming apps in Canada in 2018, by downloads
Statistics on the topic
Free statistics
- Percentage of internet users who use a smartphone to play games worldwide as of 2nd quarter 2016, by region
- Mobile gaming revenue in the United States from 2013 to 2016 (in billion U.S. dollars)
- Number of mobile gamers in North America from 2014 to 2016, by device (in millions)
- Average annual consumer spending on mobile games per capita in the United States from 2014 to 2016 (in U.S. dollars)
- Annual revenue of King.com from 2010 to 2017 (in million U.S. dollars)
- Annual revenue generated by Rovio Entertainment's games division from 2013 to 2017 (in million Euros)
- Leading mobile game publishers in the United States as of October 2016, by number of daily downloads (in 1,000s)
- Number of mobile phone gamers in the United States from 2011 to 2020 (in millions)
- Mobile phone gaming penetration in the United States from 2011 to 2020
- Percentage of mobile phone users who are mobile phone gamers in the United States from 2013 to 2020
- Average number of mobile games played daily and monthly in the United States as of April 2016
- Frequency with which children in the United States play their favorite gaming apps in 2015
- Most important gaming app features according to children in the Unites Stated in 2015, by gender
Premium Statistics
- Mobile contents market value worldwide from 2011 to 2019 (in billion U.S. dollars)
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)
- Global mobile gaming revenue from 2017 to 2021, by device (in billion euros)
- Leading mobile gaming markets worldwide as of 2nd quarter 2016, by share of game installs
- Leading mobile gaming markets worldwide in 2015, by mobile revenue (in million U.S. dollars)
- Percentage of mobile users making in-game purchases on a monthly basis worldwide as of May 2016, by platform
- Market reach of the most popular Android gaming app genres worldwide in 2nd quarter 2018
- Market reach of the most popular Apple iOS gaming apps worldwide in 2nd quarter 2018
- Mobile contents market value in North America from 2011 to 2019 (in billion U.S. dollars)
- Distribution of mobile gaming revenue in the United States from 2013 to 2016, by type
- Monthly revenue generated by mobile games in the United States in July 2016, by genre (in million U.S. dollars)
- Distribution of gamers of selected mobile game publishers in the United States in September 2017, by involvement type
- Annual revenue generated by Zynga from 2008 to 2017, by segment (in million U.S. dollars)
- Digital revenue generated by Electronic Arts from fiscal 1st quarter 2016 to 4th quarter 2018, by type (in million U.S. dollars)
- Revenue generated by Supercell from 2012 to 2017 (in million U.S. dollars)
- Activision Blizzard's revenue from 2015 to 2017, by platform/segment (in million U.S. dollars)
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018
- Market reach of the most popular Apple iOS gaming apps in the United States in 2nd quarter 2018
- Leading iOS gaming app genres in the United States in 3rd quarter 2017, by user retention
- Leading Android gaming app genres in the United States 3rd quarter 2017, by user retention
- Number of tablet gamers in the United States from 2011 to 2020 (in millions)
- Frequency of playing mobile games in the United States as of July 2017
- Leading mobile game genres played by frequent gamers in the United States in 2016
- Potential interest in playing mobile versions of console games among consumers in the United States as of March 2016, by platform
- Market reach of the most popular Android gaming app genres in the United States in 2nd quarter 2018
- Number of paid smartphone or tablet games owned by gamers in the United States as of December 2016
- Number of monthly active users (MAU) of mobile games in the United States in July 2016, by genre (in millions)
- Children's mobile game industry revenue in the United States from 2015 to 2017 (in million U.S. dollars)
- Mobile game industry revenue generated by premium children's games in the United States from 2014 to 2017 (in million U.S. dollars)
- Mobile game industry revenue generated by free-to-play (F2P) children's games in the United States from 2014 to 2017 (in million U.S. dollars)
- Gaming devices used by children in the United States in 2015
- Share of teenagers who play games on their mobile phone or tablet in the United States from spring 2013 to fall 2016
- Share of teenagers who buy virtual gaming goods while playing mobile games in the United States from spring 2013 to fall 2016
- Percentage of freemium mobile gamers who made in-game purchases in February 2016, by number of purchases
- Penetration of in-app advertising in top grossing games in the United States as of August 2016, by genre
- In-game mobile gaming revenue in the United States from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile download and in-app revenues in the United States from 2013 to 2016, by type (in billion U.S. dollars)
- Average annual in-game spending of mobile gamers in the United States in 2016, by game title (in U.S. dollars)
- Share of mobile free to download game apps on Google Play Store as of December 2016, by monetization model
- Number of Google Play games using selected monetization models as of December 2016
- Average number of advertising software development kits (SDKs) used by gaming apps in February and September 2017, by OS
- Most popular installed mobile software development kits (SDKs) used by Google Play gaming apps as of December 2016
- Leading mobile gaming markets worldwide as of 2nd quarter 2016, by share of Android game installs
- Leading iPhone gaming app publishers in Finland in September 2017, by number of downloads (in 1,000s)
- Leading iPad gaming app publishers in Denmark in September 2017, by number of downloads (in 1,000s)
- Leading mobile gaming app titles in the Google Play Store in Denmark in September 2017, by revenue (in 1,000 U.S. dollars)
- Leading iPhone gaming app publishers in Sweden in September 2017, by number of downloads (in 1,000s)
- Leading iPhone gaming app publishers in Norway in September 2017, by revenue (in 1,000 U.S. dollars)
- Leading iPhone gaming app publishers in Finland in September 2017, by revenue (in 1,000 U.S. dollars)
- Leading iPhone gaming app publishers in Denmark in September 2017, by number of downloads (in 1,000s)
- Leading mobile gaming app titles in the Google Play Store in the Netherlands in February 2018, by number of downloads (in 1,000s)
- Leading iPhone gaming app publishers in Belgium in October 2017, by revenue (in 1,000 U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the Netherlands in February 2018, by revenue (in 1,000 U.S. dollars)
- Leading iPhone gaming app publishers in Norway in September 2017, by number of downloads (in 1,000s)
- Leading mobile gaming markets worldwide as of 2nd quarter 2016, by share of iOS game installs
- Leading iPhone gaming app titles in Germany in April 2018, by number of downloads (in 1,000s)
- Leading mobile gaming app titles in the Google Play Store in Finland in September 2017, by number of downloads (in 1,000s)
- Leading iPad gaming app publishers in Sweden in September 2017, by number of downloads (in 1,000s)
- Leading gaming apps in China in August 2017, ranked by unique visitors (in 1,000s)
- Leading iPad gaming app titles in Canada in May 2018, by number of downloads (in 1,000s)
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