Inbound tourists: lead time for planning and booking holidays to the UK 2016

This statistic presents the results of a survey conducted with inbound holiday visitors to the United Kingdom in 2016, regarding how far in advance they started planning, researching and booking their trip. Almost half of the respondents had started thinking about their holiday more than 6 months in advance and 38 percent had decided on Britain as a destination 3-6 months in advance.

Thinking about your holiday to Britain, how far in advance did you…?

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Source

Release date

December 2016

Region

United Kingdom

Survey time period

Spring 2016

Number of respondents

5,700*

Age group

18 years and older

Special properties

All who have visited Britain for a holiday of at least 2 nights within the last 3 years

Method of interview

Online interview

Supplementary notes

* Conducted with 20 key inbound markets to the UK

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Statistics on "Vacation travel behavior in the United Kingdom"

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