The graph shows social and non-social native digital display advertising spending in the United States in 2016, as well as a forecast of expenditures until 2018. In 2016, the social digital display ad spending amounted to 14 billion U.S. dollars.
Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018
(in billion U.S. dollars)
includes digital display ads that follow the form, feel and function of the content of the media on which they appear
Supplementary notes
* Forecast. ** Includes digital display ads appearing within social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear
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Media Life Magazine. (March 22, 2017). Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/700023/social-nonsocial-native-digital-display-ad-spend-usa/
Media Life Magazine. "Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)." Chart. March 22, 2017. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/700023/social-nonsocial-native-digital-display-ad-spend-usa/
Media Life Magazine. (2017). Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/700023/social-nonsocial-native-digital-display-ad-spend-usa/
Media Life Magazine. "Social Vs. Non-social Native Digital Display Advertising Spending in The United States from 2016 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Mar 2017, https://www.statista.com/statistics/700023/social-nonsocial-native-digital-display-ad-spend-usa/
Media Life Magazine, Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/700023/social-nonsocial-native-digital-display-ad-spend-usa/ (last visited April 04, 2020)
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