Share of individuals buying groceries online in the Netherlands 2007-2016

Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016

by Dennis Schmid, last edited May 28, 2018
Share of individuals buying groceries online in the Netherlands 2007-2016 This statistic shows the share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016. In 2016, 21 percent of individuals purchased groceries online in the Netherlands.
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Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
The most important statistics
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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