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Survey on media usage in the consumer electronics purchasing process in Finland 2016

When buying home entertainment and IT products or services, which media do you use as information sources and what kind of information are you looking for?

by Agnete Lundetræ Jürgensen, last edited Jul 10, 2017
Survey on media usage in the consumer electronics purchasing process in Finland 2016 This statistic shows the result of a survey on media usage in the purchasing process of home entertainment and IT products or services in Finland in 2016. In that year, print magazines were the most used media as a source of information during the purchasing process of home entertainment and IT. In fact, nearly 25 percent of respondents consumed print magazines to gather industry-related ideas and tips. The second most used medium was the newspaper. For Finns, radio was the least used medium to collect information when buying home entertainment and IT products or services.
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When buying home entertainment and IT products or services, which media do you use as information sources and what kind of information are you looking for?

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