This statistic displays the penetration of different media formats among men and women in Spain according to a survey carried out in 2020. While a higher share of men consumed both daily newspapers and radio, a greater share of women read magazines.
Share of people using different media in Spain in 2020, by media type and gender
Audience for the different media types was measured as follows:
Daily newspapers - readers/day
Supplements - readers/week
Magazines - readers/publication period
Radio - listeners/day
Television - viewers/day
Outside advertising - seen content/week
Cinema - viewers/week
Internet - users/day
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AIMC (Spain). (January 6, 2020). Share of people using different media in Spain in 2020, by media type and gender [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). "Share of people using different media in Spain in 2020, by media type and gender." Chart. January 6, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). (2020). Share of people using different media in Spain in 2020, by media type and gender. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). "Share of People Using Different Media in Spain in 2020, by Media Type and Gender." Statista, Statista Inc., 6 Jan 2020, https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain), Share of people using different media in Spain in 2020, by media type and gender Statista, https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/ (last visited May 28, 2022)
