Media penetration in Spain 2019, by medium

This statistic displays the penetration of different media formats in Spain according to a survey carried out from February to November 2018. Roughly 85 percent of those surveyed watched TV daily while only about four percent of respondents visited the cinema at least once a week.

Share of media consumed by population in Spain in 2019, by type of medium

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Release date




Survey time period

February to November 2019

Number of respondents

29,097 respondents

Age group

14 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Audience for the different media types was measured as follows:
Daily newspapers - readers/day
Supplements - readers/week
Magazines - readers/publication period
Radio - listeners/day
Television - viewers/day
Outside advertising - seen content/week
Cinema - viewers/week
Internet - users/day

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Statistics on "Media usage in Spain"

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