UK: exposure to online dating site and app advertising 2017 by status and contentment

This statistic illustrates the findings of a survey on the exposure to online dating site and app advertisements exposure in the United Kingdom (UK) in June 2017, by contentment with current relationship status. During the survey period, it was found that 49 percent of responding individuals who were single and either happy with their current relationship status stated, that they had seen advertisements for Match.com

Share of individuals who were exposed to online dating site and app ads in the United Kingdom (UK) in June 2017, by contentment with current relationship status*

Single - very/somewhat happySingle - very/somewhat unhappyIn a relationship - very/somewhat happyIn a relationship - very/somewhat unhappyMarried - very/somewhat happyMarried - very/somewhat unhappy
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

9th to 11th of May 2017

Number of respondents

894 respondents

Age group

18 years and older

Special properties

who know at least one dating app or website by name.

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows:
For which of the following dating websites and apps have you seen advertisements?"

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