Awareness of baby care brands among women in the United Kingdom (UK) 2017, by age
This statistic shows the results of a survey conducted in 2017, in which women in the United Kingdom (UK) were asked which of the selected baby care brands they know (at least by name). The results are broken down by age group. Johnson's and Boots are the most well-known brands for baby care across all age groups. Among 18 to 29 year olds, awareness of these brands is at 86 percent and 77 percent, respectively.