In 2023, Amazon Prime Day sales increased by approximately 6.7 percent compared to the previous year. Total Prime Day sales in 2023 amounted to 12.9 billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023
Characteristic
YoY growth
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Growth % regarding 2016 to 2021 was calculated by Statista based on data provided by the source.
Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2021 Prime Day, which included 20 counties and lasted 48 hours.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digital Commerce 360, & Statista. (July 18, 2023). Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, und Statista. "Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023." Chart. July 18, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, Statista. (2023). Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, and Statista. "Year-on-year Growth of Global Amazon Prime Day Sales from 2016 to 2023." Statista, Statista Inc., 18 Jul 2023, https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360 & Statista, Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 Statista, https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/ (last visited September 01, 2024)
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 [Graph], Digital Commerce 360, & Statista, July 18, 2023. [Online]. Available: https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/