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U.S. and non-U.S. Amazon Prime Day sales 2016-2021

Published by
Stephanie Chevalier,
Jul 14, 2021
In 2021, Amazon Prime Day sales are projected to reach 11.8 billion U.S. dollars, the bulk of which will be generated in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted 48 consecutive hours.

International and U.S. Amazon Prime Day sales from 2016 to 2021 (in billion U.S. dollars)

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Release date

June 2021

Region

Worldwide

Survey time period

2016 to 2020

Special properties

all values are estimates

Supplementary notes

* Forecast.

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Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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