In 2021, Amazon Prime Day sales are projected to reach 11.8 billion U.S. dollars, the bulk of which will be generated in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted 48 consecutive hours.
International and U.S. Amazon Prime Day sales from 2016 to 2021
(in billion U.S. dollars)
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eMarketer. (June 24, 2021). International and U.S. Amazon Prime Day sales from 2016 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer. "International and U.S. Amazon Prime Day sales from 2016 to 2021 (in billion U.S. dollars)." Chart. June 24, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer. (2021). International and U.S. Amazon Prime Day sales from 2016 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer. "International and U.S. Amazon Prime Day Sales from 2016 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jun 2021, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, International and U.S. Amazon Prime Day sales from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/ (last visited June 26, 2022)