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U.S. and non-U.S. Amazon Prime Day sales 2016-2020

In 2020, Amazon Prime Day sales are projected to reach 9.9 billion U.S. dollars, the bulk of which will be generated in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual shopping event has become one of the biggest online shopping days worldwide. The 2020 edition of Amazon Prime Day was delayed due to the global coronavirus pandemic and is now set to take place on October 14 to 15, 2020.

International and U.S. Amazon Prime Day sales from 2016 to 2020

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Release date

September 2020



Survey time period

2016 to 2019

Special properties

all values are estimates

Supplementary notes


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Statistics on "Amazon Prime Day"

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