Amazon private label brands product pricing 2019

This statistic depicts the average pricing of Amazon private label products worldwide as of 2019. According to the source, Amazon prices 49.3 percent of its private label products less than 20 U.S. dollars. The prices at which Amazon sells products under its private label brands are low, with only 12 percent being sold for over 50 U.S. dollars.

Product pricing of Amazon private label products worldwide as of 2019, by price range (in U.S. dollars)

Characteristic	Average price in U.S. dollars
Under $20	49.3
$20-$50	38.6
Over $50	12.1

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Release date

June 2019

More information

Region

Worldwide

Survey time period

2019

Special properties

data is based on Amazon's top 10 private label brands by number of reviews

Supplementary notes

Region is presumed.
Included brands are:

- AmazonBasics - household goods, electronics
- Amazon Collection - jewelry
- Amazon Essentials - men’s and women’s clothing
- Pinzon - bedding and towels
- Solimo - household goods
- Amazon Elements - vitamins and supplements
- Simple Joys by Carter’s - children’s clothing
- Goodthreads - men’s clothing
- Daily Ritual - women’s clothing
- Lark & Ro - women’s clothing

These brands account for 81 percent of all customer reviews.

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