Leading deodorant brands among buyers of sports clothing and shoes in Germany 2018

This statistic shows the results of a survey on the most popular deodorant brands among buyers of sports clothing and shoes in Germany compared to the population in 2018. That year, 15.8 percent of buyers and 12.5 percent of the German population were using deodorant from the brand Axe.

Leading deodorant brands among buyers of sports clothing and shoes in Germany compared to the population in 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population; in the last 4 weeks

Method of interview

Face-to-face interview

Supplementary notes

For this survey, buyers of sports clothing and shoes were those who bought sports or swimming clothing and sports shoes in the last 12 months before the survey.
Information on main unit:
2018: 23,086 respondents, projection to 70.49 million people
Information on target group "Buyers of sports clothing and sports shoes":
Projection to 39.27 million people

Further information on methodology available here.

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