Christmas in Brazil: expected sales growth by product 2017

This statistic shows the real sales growth rate of selected products expected by retailers in Brazil for the Christmas season in 2016 and 2017, compared to the previous Christmas. Regarding retail sales growth during Christmas, the retailers surveyed expected a real sales growth rate of 4.09 percent for frozen chicken in 2017, compared to the 2016 Christmas season.

Retail sales real growth rate expected by retailers in Brazil for the Christmas season in 2016 and 2017, by product

Characteristic	2016	2017
Frozen chicken	3.66%	4.09%
Beer	4.08%	2.86%
Panettone	2.12%	2.18%
Soft drinks	4.43%	0.93%
Dried fruit and nuts	2.68%	-0.19%
Turkey	-1.55%	-0.83%
Imported products in general	0.7%	-1.23%
Frozen fish	3.19%	-1.76%
Imported wines	1.02%	-1.86%

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Release date

October 2017

More information

Region

Brazil

Survey time period

September 19 to October 7, 2016; 2017

Special properties

expected sales growth rate compared to the previous Christmas season, net of inflation.

Method of interview

Online survey

Supplementary notes

Figures prior to 2017 were retrieved from earlier releases of the publication.
The source does not specify the total number of respondents.
The source does not specify a survey date for 2017.

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