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Brazil: Christmas online shopping sales value per checkout 2012-2020

In 2020, the average value per checkout in online Christmas sales in Brazil amounted to 462 Brazilian reals, up from 408 Brazilian reals per checkout during the previous Christmas season. Overall, from December 10 to 24, 2020, online shopping in the South American country generated 3.76 billion Brazilian reals in sales revenue.

Average sales value per checkout in online shopping during Christmas season in Brazil from 2012 to 2018

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Release date

December 2020



Survey time period

from 2012 to 2018, November 15 to December 24; in 2019 and 2020, December 10 to 24

Special properties

nominal values

Supplementary notes

* Until 2018, each year the source collected data from November 15 to December 24. From 2019 onward, the date of the survey was limited from December 10 to 24 each year.

Data before 2019 was retrieved from earlier releases.

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Statistics on "E-commerce in Brazil"

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