In the first half of 2021, the public service television channel svt1 was second most popular in Sweden. Its audience share amounted to 20.5 percent. With an audience share of roughly 24 percent, the commercial station TV4 - since 2019 belonging to Telia Company - ranked highest.
Online vs. traditional way of watching TV
The audience share of TV channels depends on the total viewing time in a certain time period. In 2019, Swedes spent on average 129 minutes watching traditional television daily. Compared to a decade earlier, this was a decrease of nearly 40 minutes. However, using web TV is getting more and more popular. The online network with the highest viewing time was public service svt Play.
The Swedish TV market
In 2019, the television market in Sweden was dominated by six companies. Of these, Nordic Entertainment Group (NENT) generated the most revenue that year, amounting to almost 13.7 billion Swedish kronor. Sveriges Television and TV4 Group from Telia Company came in second and third place, respectively. The fourth broadcaster, C More Entertainment, made roughly 2.5 billion Swedish kronor in revenue that year.
Ranking of TV stations in Sweden in 1st half 2021, by audience share
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Mediamätning i Skandinavien. (July 22, 2021). Ranking of TV stations in Sweden in 1st half 2021, by audience share [Graph]. In Statista. Retrieved August 07, 2022, from https://www.statista.com/statistics/736540/ranking-of-tv-stations-in-sweden-by-audience-share/
Mediamätning i Skandinavien. "Ranking of TV stations in Sweden in 1st half 2021, by audience share ." Chart. July 22, 2021. Statista. Accessed August 07, 2022. https://www.statista.com/statistics/736540/ranking-of-tv-stations-in-sweden-by-audience-share/
Mediamätning i Skandinavien. (2021). Ranking of TV stations in Sweden in 1st half 2021, by audience share . Statista. Statista Inc.. Accessed: August 07, 2022. https://www.statista.com/statistics/736540/ranking-of-tv-stations-in-sweden-by-audience-share/
Mediamätning i Skandinavien. "Ranking of Tv Stations in Sweden in 1st Half 2021, by Audience Share ." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/736540/ranking-of-tv-stations-in-sweden-by-audience-share/
Mediamätning i Skandinavien, Ranking of TV stations in Sweden in 1st half 2021, by audience share Statista, https://www.statista.com/statistics/736540/ranking-of-tv-stations-in-sweden-by-audience-share/ (last visited August 07, 2022)
