Ranking of TV stations in Sweden H1 2020, by audience share

In the first half of 2020, the public service television channel svt1 was most popular in Sweden. Its audience share amounted to 27.1 percent. With an audience share of roughly 25 percent, the commercial station TV4 - since 2019 belonging to Telia Company - came closely behind.

Online vs. traditional way of watching TV

The audience share of TV channels depends on the total viewing time in a certain time period. In 2019, Swedes spent on average 127 minutes watching traditional television daily. Compared to a decade earlier, this was a decrease of nearly 40 percent. However, using web TV is getting more and more popular. Here again, the online network with the highest viewing time was public service svt Play.

The Swedish TV market

In 2017. the television market in Sweden was dominated by four companies. Of these, Nordic Entertainment Group (NENT) generated the most revenue that year, amounting to almost 12 billion Swedish kronor. Sveriges Television and TV4 Group from Telia Company came in second and third place, respectively. The fourth broadcaster, Discovery Networks Sweden, made roughly 1.1 billion Swedish kronor that year.