Most used digital music services in Denmark 2018

According to a survey conducted in 2018, the most used digital music service in Denmark was YouTube. Two thirds of respondents stated to listen to music via this platform. The Swedish provider Spotify came second, with 38 percent of individuals using it. The only domestic digital music service that was found in the ranking was YouSee Music.

Streaming music is becoming more and more popular

Another survey found that the usage of online music services in Denmark steadily increased in recent years, amounting to 66 percent in 2018. In 2014, not even a half of respondents stated to listen to music via the internet. In particular, streaming music is most common among the youngest age groups. While nearly all the 16 to 19-year-olds used this medium, only 16 percent of people aged 75 to 89 years listened to online music.

Growth of the digital music industry in Denmark

Similarly, the digital music industry in Denmark is greatly on the rise. In 2017, online music revenues accounted for nearly 90 percent of the whole Danish music industry. That means that over 1.4 billion Danish kroner were generated by streaming. By contrast, sales revenues from physical media, such as CDs and vinyl, amounted to 123 million Danish kroner.

Which of the following digital music services do you use when listening to music?

Share of users
YouTube66%
Spotify38%
Yousee Music19%
Facebook17%
iTunes10%
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Source

Release date

November 2018

Region

Denmark

Survey time period

September 14, 2018 to September 23, 2018

Number of respondents

1,013 respondents

Age group

16-65 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Digitalization in the media industry in Denmark"

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