Leading markets for direct selling ranked by sales value in the EU 2018

This statistic presents the leading five markets for direct selling in the European Union (EU) in 2018. Among the EU countries, Germany has the largest market for direct selling, reaching 14.8 billion euros worth of sales in 2018. France and the United Kingdom rank in second and third place, with sales of 4.5 billion euros and 2.9 billion euros, respectively, in 2018.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.

Leading five markets for direct selling in the European Union (EU) in 2018, based on sales value

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Release date

November 2019


Europe, EU

Survey time period


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Statistics on "Retail trade in the United Kingdom (UK)"

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