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Italy: millennials expectations towards modern retail 2016

This statistic shows different millennials expectations towards modern retail in Italy in 2016, broken down by category. According to survey results, 32.7 percent of asked respondents wished technological improvement such as faster and easier payment methods, while 38.8 percent of them expected to have customized offers in form of coupons and 27.6 percent preferred real time offers sent on mobile phones.

Millennials expectations towards modern retail in Italy in 2016

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Source

Release date

July 2017

Region

Italy

Survey time period

2016

Supplementary notes

The source does not provide information on survey methodology.

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