Size of the direct selling community in the United States from 2011 to 2021

Published by
D. Tighe,
Aug 1, 2022
In 2021, over 50 million people were involved in direct selling in the United States. Specifically, the American direct selling community consisted of nearly seven and a half million sellers and close to 45 million buyers and customers. Compared to the previous ten years, 2021 saw the highest number of Americans involved in direct selling.

Number of people involved in direct selling in the United States from 2011 to 2021 (in millions)

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Release date

July 2022

Region

United States

Survey time period

2011 to 2021

Supplementary notes

This total figure includes direct sellers as well as customers.

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