As of August 2018, approximately 81.9 percent of Latin American respondents aged 15 to 25 stated to use WhatsApp, making this the age group in which the social media platform proved to be the most popular.
Meanwhile, according to the same survey, the proportion of men using WhatsApp in the region that year was higher than for women.
Share of WhatsApp users in Latin America in 2018, by age
The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela). In each of the countries the number of respondents amounted to between 1,000 and 1,200. The samples were representative for the population of each of the countries.
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Corporación Latinobarómetro. (November 9, 2018). Share of WhatsApp users in Latin America in 2018, by age [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/
Corporación Latinobarómetro. "Share of WhatsApp users in Latin America in 2018, by age." Chart. November 9, 2018. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/
Corporación Latinobarómetro. (2018). Share of WhatsApp users in Latin America in 2018, by age. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/
Corporación Latinobarómetro. "Share of Whatsapp Users in Latin America in 2018, by Age." Statista, Statista Inc., 9 Nov 2018, https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/
Corporación Latinobarómetro, Share of WhatsApp users in Latin America in 2018, by age Statista, https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/ (last visited December 12, 2024)
Share of WhatsApp users in Latin America in 2018, by age [Graph], Corporación Latinobarómetro, November 9, 2018. [Online]. Available: https://www.statista.com/statistics/754370/latin-america-usage-penetration-whatsapp-age/