With over 54 million active users worldwide in the second quarter of 2024, KakaoTalk is one of the most popular mobile messaging apps from South Korea. Operated by the South Korean Kakao Corporation, it is particularly popular in its homeland. In fact, of the 50 million global KakaoTalk users, close to 49 million were based in South Korea.
The rise of Kakao
In October 2014, Kakao Corp. merged with Daum, South Korea's second-largest internet portal. Since then, the revenue of Kakao Corp. has almost tripled, exceeding 2.4 trillion South Korean won in 2018. Kakao’s founder is one of the leading social media billionaires worldwide. As of March 2020, Kim Beom-Su's net worth was estimated to be 2.8 billion U.S. dollars.
What else does Kakao have to offer?
Aside from KakoTalk, Kakao Corp. also provides other social media services used by many Koreans. KakaoStory, a social networking service which allows users to share photos with friends, was accessed by almost a quarter of social media users in South Korea. KakaoGame also drew in billions of South Korean won in revenue in 2018. This service provides games on mobile, PC and VR platforms for its users.
Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024
(in millions)
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Kakao. (August 8, 2024). Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024 (in millions) [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/
Kakao. "Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024 (in millions)." Chart. August 8, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/
Kakao. (2024). Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024 (in millions). Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/
Kakao. "Number of Global Monthly Active Kakaotalk Users from 1st Quarter 2013 to 2nd Quarter 2024 (in Millions)." Statista, Statista Inc., 8 Aug 2024, https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/
Kakao, Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024 (in millions) Statista, https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/ (last visited October 09, 2024)
Number of global monthly active Kakaotalk users from 1st quarter 2013 to 2nd quarter 2024 (in millions) [Graph], Kakao, August 8, 2024. [Online]. Available: https://www.statista.com/statistics/278846/kakaotalk-monthly-active-users-mau/