Preferred reading methods for childrens' books in the United Kingdom (UK) in 2017

This survey represents the preferred reading methods for childrens' story books in the United Kingdom (UK) in 2017. 80 percent of the parents of children aged two to five state that they prefer printed books. This percentage decreases for the parents of children of older ages. For parents of children aged 6-11 the percentage is 75 and for children aged 12-16 it is 66. At the same time, 28 percent of the parents of children aged 12-16 state that they have no preference over the access method of the childrens' story books.

What is the preferred method for your child to access their story books?

Parents of children aged 2-5Parents of children aged 6-11Parents of children aged 12-16
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Release date

March 2017


United Kingdom

Survey time period

24th to 28th of February 2017

Number of respondents

515 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted amongst a sample of 515 UK parents of children aged 2-16.

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