Survey on most used social media in Finland 2019, by platform

WhatsApp messenger was the most popular social media platform in Finland in 2019. 79 percent of the respondents to a survey reported to be using the app that year, followed to 72 percent who used Facebook, and 69 percent who used YouTube. Only one percent of the interviewed Finns used the streaming app Periscope. The most common reason to use Facebook in 2017 was to keep contact with friends and family, according to 82 percent of the interviewed Finns.  

Who is using social media?

   A survey investigated how often Finns used social networking in 2018. 58 percent of the surveyed men and 64 percent of the surveyed women had followed a social networking site in the past three months. In contrast, 26 percent of the men and 36 percent of the women said to have been continuously logged in, or were logging in several times a day. Finns who followed social media at least weekly that year were over 50 percent. Nearly 90 percent of the youngest respondents to the survey, aged between 16 and 24 years, were weekly social media users.  

Finns and social networking over the years

   A sequence of surveys was conducted between 2011 and 2018, regarding usage of social media among Finns. 45 percent of the respondents in 2011 and 67 percent of the respondents in 2018 used social networks.

What social media platforms do you use?

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Release date

October 2019



Survey time period

Q3 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

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Statistics on "Social media usage in Finland"

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