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Popular social media among 35-44 years in South Korea 2018

Most frequently accessed social media among users aged 35 to 44 years in South Korea in 2018

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Release date

December 2018


South Korea

Survey time period


Number of respondents

9,426 household members of 4,162 households (2018)

Age group

35-44 years

Method of interview

Face-to-face interview

Supplementary notes

Kakao Story is a social networking service for KakaoTalk users to share photos with friends. In South Korea, KakaoTalk is the most commonly used mobile instant messaging application for smartphone users.

Naver Band is a mobile community application that facilitates group communication. It was created by a subsidiary of Naver Corporation, which has operated the biggest search engine in South Korea.

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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