Facebook users in SpainFacebook's founders were determined to spread the popularity of this social network as far as possible. Therefore, by the middle of 2007, Facebook had launched versions in French, German, and Spanish to boost its appeal outside the United States. Currently, there are over 20 million Facebook users in Spain, most of them concentrated in Madrid and Barcelona. The social network is especially well-known among millennials and both genders seem to have succumbed to Facebook evenly.
As profitable as famous?In spite of its high penetration in Spain, the company reported losses in the Mediterranean country up to 2017. This contrasts with the firm's global business figures, which showes higher revenue and net income for the company. According to the explanations provided later, the Spanish subsidiary acts as an intermediary for the Facebook group and charges a commission for the provided services to the parent company. However, scandals related to tax evasion or questionable usage of users’ personal data do not seem to have unfavorably influenced Facebook’s reputation.
As far as user awareness is concerned, Facebook is more popular than any other social network in Spain, and its messaging apps, Facebook Messenger and WhatsApp, top the daily active users list in Spain’s Google Play Store. Its friendly user design, its versatility, and the possibility of following influencers, brands, media or even banks have turn this network into one of the most relevant social communication channel in the present day.