Norway: leading brands among Millennials, ranked by WOM 2019

This statistic shows a ranking of the leading brands among Millennails in Norway in 2019, ranked by Word of Mouth score. That year, the Word of Mouth score of Netflix was highest and amounted to almost 75.7 points, followed by Vipps, reaching roughly 76 points. Apple ranked third and had a Word of mouth score of approximately 67 points in Norway.

Leading brands among Millennials in Norway in 2019, ranked by Word of Mouth score

Characteristic	WOM score
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Release date

September 2019

More information

Region

Norway

Survey time period

September 1, 2018 to August 31, 2019

Age group

18-34 years

Supplementary notes

The source adds the following information: "YouGov BrandIndex first screened all of its 319 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"

The source does not specify the number of respondents.

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