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Ranking of Danish brands in 2018, by value

Ranking of Danish brands in 2018, by value (in million DKK)

by Julia Stoll, last edited May 22, 2019
Ranking of Danish brands in 2018, by value This statistic shows the ranking of Danish brands in 2018, by value. Brand value is defined as the value of a brand in regard to its (potential) profits, reputation, prestige, as well as the market value. In 2018, the family-owned toy manufacturer Lego (Lego Group or Lego A/S) ranked first in Denmark with a value amounting to nearly 48 billion Danish kroner. Dairy producer Arla with a value of almost 21.7 billion Danish kroner and Danske Bank with a brand value of approximately 21.6 billion Danish kroner came in places two and three. When it comes to most recommended brands in Denmark Lego ranked only third with a score of 62.5 of 100 possible points. Lærerstandens Brandforsikring - a Danish insurance company - ranked highest within the most recommended brands, with a score of 75.3.
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Ranking of Danish brands in 2018, by value (in million DKK)

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