France how social media ads fuel ecommerce 2021

During a survey carried out in France in early 2021, 29 percent of responding online shoppers who said that their online purchases were inspired by social media ads stated that they had bought a products advertised on social media because it was a product that they wanted to buy for a long time anyway; among regular online buyers, the share amounted to 32 percent.

Ways social media advertising inspired online purchases in France as of March 2021

Characteristic	All online buyers	Regular online buyers
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Release date

May 2021

More information

Region

France

Survey time period

March 17 to 19, 2021

Number of respondents

1,017*

Age group

18 years and older

Special properties

among online shoppers whose online purchases were inspired by social media ads

Supplementary notes

* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."

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