Most valuable Swedish brands 2023

In 2023, the self-assembly furniture retailer IKEA was the most valuable Swedish brand. The brand's value stood at 15.93 billion U.S. dollars that year. H&M came second, with a value of 9.43 billion U.S. dollars. Similarly, these Swedish brands were also most valuable in the whole Nordic area, including Danish, Finnish, and Norwegian brands.

Why is IKEA the most valuable Swedish brand?

According to the source, the reason for the strength of IKEA’s value is that Sweden in general has a high reputation regarding self-assembly home furniture. Consumers recognizes the good quality, as well as the convenient and low prices. Additionally, the retailer owns nearly 450 stores worldwide and is still expanding. Furthermore, the company committed to merging its stores with a higher online presence, as well as to ecoming a circular retailer.

Which sectors are most valuable?

Strongly represented among the leading Swedish brands were also financial institutions. Nordea was the most valuable banking brand in 2021, at roughly 4.1 billion U.S. dollars. Banks accounted for the third highest share of brand values among all industries in Sweden, after retailers and automotive brands.