Most valuable Swedish brands 2020

As of 2020, the self-assembly furniture retailer IKEA was the most valuable Swedish brand. The company’s value amounted to over 188 billion Swedish kronor that year. Volvo came second, with a value of nearly 17 billion U.S. dollars. Similarly, these Swedish brands were also most valuable in the whole Nordic area, including Danish, Finnish, and Norwegian brands.

Why is IKEA the most valuable Swedish brand?

According to the source, the reason for the strength of IKEA’s value is that Sweden in general has a high reputation regarding self-assembly home furniture. Consumers recognizes the good quality, as well as the convenient and low prices. Additionally, the retailer owns over 400 stores worldwide and still expands. Furthermore, the company committed merging its stores with a higher online presence, as well as becoming a circular retailer.

Which sectors are most valuable?

Strongly represented among the leading Swedish brands were also financial institutions. Nordea was the most valuable banking brand in 2020, at roughly 45 billion Swedish kronor. Banks accounted for the third highest brand values among sectors in Sweden, after retailers and automotive companies.