Most valuable Swedish brands 2018
Most valuable Swedish brands in 2018 (in million U.S. dollars)
This statistic presents the value of the top Swedish brands in 2018. Brand value is defined as the value of a brand in regard to its (potential) profits, reputation, prestige, as well as the market value. As of 2018, the world's largest self-assembly furniture retailer IKEA ranked first in Sweden, with a value of more than 24.3 billion U.S. dollars. Furthermore, a survey conducted in 2015 found that IKEA was the most purposeful brand, which is based on Swedish consumers' opinion regarding a clear purpose of the companies.
In respect of brand value, clothing retail company H&M (roughly 19 billion U.S. dollars) and financial service group Nordea (6.4 billion U.S. dollars) followed in second and third place respectively in Sweden. Including even the other Nordic countries Denmark, Norway and Finland, these brands ranked highest as well.
Most valuable Swedish brands in 2018 (in million U.S. dollars)
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