Most valuable Swedish brands 2019

As of 2019, the self-assembly furniture retailer IKEA was the most valuable Swedish brand. The company’s value amounted to over 21 billion U.S. dollars that year. H&M (short for Hennes & Mauritz) came second, with a value of nearly 16 billion U.S. dollars. Similarly, these Swedish brands were also most valuable in the whole Nordic area, including Danish, Finnish, and Norwegian brands.

Why is IKEA the most valuable Swedish brand?

According to the source, the reason for the strength of IKEA’s value is that Sweden in general has a high reputation regarding self-assembly home furniture. Consumers recognizes the good quality, as well as the convenient and low prices. Additionally, the retailer owns 400 stores worldwide and still expands. IKEA’s plans involve for example to make India the third largest market for the company, after Germany and the US.

Which sectors are most valuable?

Strongly represented among the leading Swedish brands were financial institutions. Nordea was the most valuable banking brand in 2019, at roughly 5.6 billion U.S. dollars. Banks accounted for the second highest brand values among sectors in Sweden, after the retail sector and before automotive companies.
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Most valuable Swedish brands in 2019
(in million U.S. dollars)
Value in million U.S. dollars
IKEA21,531
H&M15,876
Volvo13,772
Nordea5,638
Telia4,724
Swedbank3,513
Svenska Handelsbanken3,360
SEB2,644
Ericsson2,536
Absolut2,404
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