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Influence of commercial advertising on children's consumption choices according to the French in 2016, by family situation*

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Influence of advertising on child consumption by context in France 2016 This statistic shows the proportion of French people who think that commercial advertising has a strong influence on children's consumption choices in 2016, depending on the presence or absence of children under 15 in the respondent's home. Nearly 90 percent of those surveyed with stay-at-home children said that advertising had a strong influence on the choice of children for the purchase of toys and entertainment products.
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Presence of children in the homeNo children in the home
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Presence of children in the homeNo children in the home
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Description Source More information
This statistic shows the proportion of French people who think that commercial advertising has a strong influence on children's consumption choices in 2016, depending on the presence or absence of children under 15 in the respondent's home. Nearly 90 percent of those surveyed with stay-at-home children said that advertising had a strong influence on the choice of children for the purchase of toys and entertainment products.
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Release date
November 2016
Region
France
Survey time period
September 15 - 19, 2016
Number of respondents
1,703 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
* The question was worded by the source as follows: "In each of the following areas, do you consider that commercial advertising has a very strong, fairly strong, fairly weak or very weak influence on children's consumption choices? "
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