Out-of-home advertising revenue in France 2022, by format
In 2021, out-of-home advertising revenue in France amounted to 1.31 billion euros, out of which digital OOH accounted for 209 million euros. Billboards held the largest share of OOH advertising revenues that year, generating 402 million euros. A year later, in 2022, total OOH ad revenue stood at 1.2 billion euros.
