Gambling ads share of total delivered TRPs in Sweden 2018-2019, by channel house

Focusing on television advertising, gambling ad spending increased in Sweden in the past years. In particular, Bonnier Broadcasting more than doubled its gambling ads share of total delivered TRPs (Target Rating Points) in January 2019 compared to the preceding year. However, NENT Group's gambling ads share of TRPs amounted to 26 percent in January 2019.

Target Rating Points are the shares of a target audience that watches or sees a company's commercials and advertisements.

Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house

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Release date

February 2019



Survey time period

January 2018, January 2019

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