Is Facebook losing popularity?
In Romania, Facebook is the second most popular social media app, with a usage rate of 87 percent and a possible ad reach of 9.55 million users. Besides maintaining contact with other people, using functions such as Facebook Messenger, the social media platform is very influential because of its content-sharing possibilities. In other words, Facebook is considered to be the most commonly used information source at Romanian companies.Despite leading in terms of users, the social media platform is slowly losing popularity in favor of platforms such as Instagram or TikTok. For example, regarding social media usage by group target, Facebook is more popular and accessible among the 25-34 age group. By contrast, Instagram is gaining more and more fame, especially among individuals in their twenties, because of its successful photo and video-sharing concept. Nevertheless, although the number of Facebook users in Romania is approximately double the number of Instagram users, the latter has by far a higher engagement rate when it comes to photo and story sharing.