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Social media usage in Romania - statistics & facts

Nowadays social media are some of the most powerful tools when it comes to keeping in touch with friends and family as well as one of the main sources of news, due to its potential of providing information and live streaming at a global level. Moreover, lately social media has had a substantial impact on political expression among the younger generation in Romania, especially in protests and election-related matters. By 2020, the national active social media penetration rate was over 50 percent. At the same time, the average daily time that Romanians spent on social media platforms was approximately two hours a day.

However, the high usage of social media platforms comes at the cost of cyberbullying and the spread of fake news. The Romanian population is of the opinion that cyberbullying requires establishing strict anti-bullying measures. According to a study conducted by Save the Children Romania, over 25 percent of children surveyed stated to having experienced cyberbullying while surfing the internet. The risk is even higher when the majority of children spend up to two hours a day using Facebook, YouTube or Snapchat without any parental supervision.

Facebook and Instagram usage

In Romania, Facebook remains the most used social media platform, with a weekly usage rate of 86 percent, and a market share of more than 90 percent. Besides maintaining contact with other people, using functions such as Facebook Messenger, the social media platform is very influential because of its content sharing possibilities. In other words, Facebook is considered to be the second most commonly used information source in Romania, after television news consumption.

When it comes to social media usage by group target, Facebook is more popular and accessible among the 35-44 age group. By contrast, Instagram is gaining more and more fame, especially for individuals in their twenties, because of its exclusive photo and video sharing. Nevertheless, although the number of Facebook users in Romania is approximately double the number of Instagram users, the latter has a higher engagement rate by far when it comes to photo and story sharing.

Social media in business

Another trend in social media usage in Romania is represented by impact on business. This means that companies tend to use social media platforms such as Facebook, Instagram, and LinkedIn to promote themselves, as well as to gain higher transparency concerning the services they offer. In this regard, the review system provided by Facebook, as well as the number of likes a Facebook page has, allows people to assess the credibility of either a company, a restaurant, a retail store, or any other type of business. Moreover, the employment-oriented platform, LinkedIn, is slowly moving the Romanian job market to the online environment, particularly for industries such as information technology and computer software. By September 2020, due to the innovative online element introduced by LinkedIn in the Romanian labor market, it came as no surprise that six out of ten people who used the employment-oriented platform were between 25 and 34 years old.

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In the following 9 chapters, you will quickly find the 43 most important statistics relating to "Social media usage in Romania".

Social media usage in Romania

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