Nowadays social media are some of the most powerful tools when it comes to keeping in touch with friends and family as well as one of the main sources of news, due to its potential of providing information and live streaming at a global level. Moreover, lately social media has had a substantial impact on political expression among the younger generation in Romania, especially in protests and election-related matters. By 2020, the national active social media penetration rate was over 50 percent. At the same time, the average daily time that Romanians spent on social media platforms was approximately two hours a day.
Another trend in social media usage in Romania is represented by impact on business. This means that companies tend to use social media platforms such as Facebook, Instagram, and LinkedIn to promote themselves, as well as to gain higher transparency concerning the services they offer. In this regard, the review system provided by Facebook, as well as the number of likes a Facebook page has, allows people to assess the credibility of either a company, a restaurant, a retail store, or any other type of business. Moreover, the employment-oriented platform, LinkedIn, is slowly moving the Romanian job market to the online environment, particularly for industries such as information technology and computer software. By September 2020, due to the innovative online element introduced by LinkedIn in the Romanian labor market, it came as no surprise that six out of ten people who used the employment-oriented platform were between 25 and 34 years old.
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In the following 9 chapters, you will quickly find the 43 most important statistics relating to "Social media usage in Romania".