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Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016

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E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016 (in billion euros)
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Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016

This statistic shows the distribution of e-commerce sales among the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016. The top 10 providers in the German e-commerce market achieved total sales of 15.7 billion euros in 2016. This statistic is the result of a cooperation between Statista and the EHI Retail Institute on the E-Commerce Markt Deutschland 2017 study, which was conducted for the ninth time. The study examines the 1,000 largest German online shops selling physical goods (with a B2C focus) according to online sales in 2016.

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This statistic shows the distribution of e-commerce sales among the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016. The top 10 providers in the German e-commerce market achieved total sales of 15.7 billion euros in 2016. This statistic is the result of a cooperation between Statista and the EHI Retail Institute on the E-Commerce Markt Deutschland 2017 study, which was conducted for the ninth time. The study examines the 1,000 largest German online shops selling physical goods (with a B2C focus) according to online sales in 2016.

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Release date: October 2017

Region: Germany
Survey time period: 2013 to 2016

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Statistics on "E-commerce in Germany"

Overview

The most important statistics

B2C-e-commerce revenue in Germany from 1999 to 2017 (in billion euros)E-commerce revenue in Germany 1999-2017
E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)Online trade goods revenues in Germany 2000-2017
Online revenue from services and digital goods in Germany from 2013 to 2016 (in million euros)Online revenue from services and digital goods in Germany 2013-2016
Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)Revenues from desktop and mobile e-commerce in Germany 2016
Share of e-commerce in total retail revenue in Germany from 2009 to 2017Share of e-commerce in retail revenue in Germany 2009-2017
E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016 (in billion euros)Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2016E-commerce revenue share of the leading 10 online shops in Germany 2008-2016
How do you assess e-commerce conditions in Germany in comparison with international standards?E-commerce conditions in Germany in comparison with international standards 2017

Leading online retailers

The most important statistics

Revenue of the 100 most successful online shops in Germany in 2016 (in million euros)Leading 100 online shops ranked by revenue in Germany 2016
Ranking of online shops by number of website visits in Germany in the 4th quarter of 2015 and 1stt quarter of 2016 (in millions)Ranking of online shops by reach Germany 2015-2016
Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2016 (in million euros)Leading online shops in the clothing segment ranked by revenue in Germany 2016
Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2016 (in million euros)E-commerce revenue of the leading technology online shops in Germany 2016
Net revenues of the leading furniture and interior decoration online shops in Germany in 2016 (in million euros)Revenue of leading furniture and home decor online shops in Germany 2016
Net revenues of the leading online shops in the grocery segment in Germany in 2016 (in million euros)E-commerce revenue of the leading online shops in the food segment in Germany 2016

Revenues by product category

The most important statistics

Product groups ranked by online retail revenue in Germany in 2014 and 2017 (in million euros)Online retail revenue from selected product groups in Germany 2014-2017
Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)Revenues in e-commerce in Germany 2016-2022, by segment
E-commerce revenue from book sales in Germany from 2011 to 2017 (in million euros)E-commerce revenue from book sales in Germany 2011-2017
E-commerce revenue in the DIY sector in Germany from 2006 to 20165 (in million euros)E-commerce revenue in the DIY sector in Germany 2006-2016
Online retail revenue from clothing and shoes in Germany from 2006 to 2017 (in billion euros)Online revenue from clothing and shoes in Germany 2006-2017
E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2017 (in billion euros)Online revenues in the optical retail sector in Germany 2011-2017

Online customers

The most important statistics

Number of online shoppers in Germany from 2007 to 2015 (in millions)Number of online shoppers in Germany 2007-2015
Forecast on number of users of the e-commerce sector in Germany from 2016 to 2022 (in millions)Number of of e-commerce users in Germany 2016-2022
Share of internet users who ordered and purchased products online within the past three months in Germany in 2017, by age groupShare of online shoppers in Germany 2017, by age group
Share of online shoppers among the German population from 2000 to 2016Survey on the share of online shoppers in Germany 2000-2016
Share of online shoppers (at least one online purchase per month) in German states in 2017Share of online shoppers in Germany 2017, by state
Number of users of e-commerce by age and gender in Germany in 2016 (in millions)Number of e-commerce users in Germany 2016, by age and gender
Share of online shoppers in Germany from 2008 to 2017, by occupation typeOnline shopper in Germany 2008-2017, by occupation type
Share of online shoppers in Germany from 2007 to 2017, by income groupOnline shoppers in Germany 2007-2017, by income group

Mobile commerce

The most important statistics

Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)Year-on-year e-commerce revenue change in Germany 2016, by device
Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016Smartphone or tablet usage for mobile shopping in Germany 2011-2016
Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016Age and gender distribution of mobile shoppers in Germany 2013-2016
Number of sales transactions per user of mobile commerce in Germany from 2014 to 2016Sales transactions per mobile commerce user in Germany 2014-2016
Which products have you ever bought via mobile internet?Products purchased via mobile commerce in Germany 2017
How much do you agree with the following statements?Market place development of mobile commerce in Germany 2016
Which of the following do you view as the greatest disruptive factors of mobile commerce?Most disruptive factors of mobile commerce in Germany 2016
Would you consider mobile shopping (purchases via mobile devices) a game changer; an interesting trend; much ado about nothing; too early to say?Opinion on importance of mobile shopping in Germany 2017

Payment methods

The most important statistics

Which payment methods do you prefer or use most often when shopping online?Preferred payment methods for online purchases in Germany in 2016
Which of the following payment methods have you used for online purchases in the past twelve months? Payment methods used by online shoppers in Germany 2017
Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016Frequently used payment methods in online retail in Germany 2012-2016
Most used methods of online payment in Germany in January 2016, by genderPreferred payment methods for online purchases in Germany 2016, by gender
Most common payment options offered by leading online shops in Germany in 2017Payment options available in online shops in Germany 2017
Is there a payment method which you do not use at all?Payment methods not used by online shoppers in Germany 2017
When do you usually check payment options of the online shop you're using? Point in time when online shoppers check payment methods in Germany 2017

E-commerce trends

The most important statistics

Openly asked, what would you say are the driving forces behind the successful development of the e-commerce sector in Germany?Survey on reasons for favorable e-commerce development in Germany 2017
What would you say about "contextual commerce"?Survey on importance of contextual commerce in Germany 2017
What would you say about "dash buttons"?Survey on importance of dash buttons in Germany 2017
What would you say about "dynamic pricing"?Survey on importance of dynamic pricing in Germany 2017
What would you say about "mobile shopping"?Survey on importance of mobile shopping in Germany 2017
What would you say about "same-day delivery"?Survey on importance of same-day delivery in Germany 2017
What would you say about "social commerce"?Survey on importance of social commerce in Germany 2017
What would you say about "virtual wardrobe"?Survey on importance of virtual wardrobe in Germany 2017

Forecasts

The most important statistics

Market volume of the e-commerce sector in Germany from 2006 to 2018 (in billion euros)Market development of the online retail sector in Germany 2006-2018
B2C e-commerce sales in Germany in 2015 with a forecast to 2020 (in billion U.S. dollars)Germany: B2C e-commerce sales 2015-2020
Forecasted revenue share of online retail compared to traditional retail in Germany in 2015, by product groupForecast: revenue share of e-commerce in Germany 2015, by product group

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E-commerce in Germany

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