Reasons to buy organic and natural make-up products in Europe 2016

This statistic illustrates the criteria chosen for buying organic and natural make-up products by European women in 2016. More than 60 percent of women were looking for untested products on animals and more a third of respondents were also interested in make-up products containing only organic ingredients.

Criteria for the purchase of organic and natural makeup products in Europe in 2016

Share of women surveyed
They aren't tested on animals61%
They don't harm animals51%
The don't contain any chemical ingredients49%
They don't contain ingredients of animal origin49%
They respect the humna nature48%
They contain only natural ingredients47%
They don't contain GMOs44%
They don't pollute43%
They don't contain parabens43%
They contain only organic ingredients37%
They don't contain sulphides36%
They have a recyclable packaging33%
They don't contain aluminum32%
They contain essential oils14%
They contain herbs14%
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Release date

February 2017


France, Germany, Italy, Poland, Sweden, United Kingdom

Survey time period


Number of respondents

900 respondents

Age group

25-65 years

Special properties

Women buying cosmetics and being interested in organic and natural cosmetics

Method of interview

Online survey

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