Italy: clothes' shopping and social media influence 2017

This statistic illustrates the results of a survey investigating the shopping behavior and habits of Italians in 2017. In particular, they were asked how much they believed to be influenced by social media when shopping for clothes. According to data, over half of the respondents (51.3 percent) stated to not be influenced at all. By contrast, some seven percent of the respondents admitted to be heavily influenced by social media.

How influenced are you by social media when shopping for clothes?

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Source

Release date

March 2017

Region

Italy

Survey time period

March 8-13, 2017

Number of respondents

1,000 respondents

Age group

20-45 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the original wording used during the question. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Clothing industry: consumers' behavior in Italy"

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