Mode of usage of voice assistants worldwide 2017

The statistic shows the modes by which consumers have interacted with voice assistants worldwide, as of November 2017. According to the survey, 81 percent of users indicated that they used voice assistants through a smartphone. The survey further revealed that seven percent percent of respondents had used a voice assistant through a smart speaker that belonged to someone else.

Modes by which users have interacted with voice assistants, worldwide, as of 2017

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Release date

January 2018



Survey time period

October to November 2017

Number of respondents

2,558 respondents

Special properties

Voice-assistant users in the US, UK, France, Germany

Method of interview

Online survey

Supplementary notes

*Multiple responses were possible.
The source "[defines] users of voice assistants as those respondents who have used voice assistants at least once in any form—via smartphones, smart speakers, screen-based, and other devices enabled with voice assistants (not smartphones); everyone else is termed a non-user."

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