During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)
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Statistics on Email marketing worldwide
Overview
4
Usage
7
- Premium Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Most often automated marketing channels worldwide 2022
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing email open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
18
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: e-mail marketing ROI 2016
- Number of marketing e-mails sent monthly worldwide 2018
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- Share of marketing e-mails that are personalized worldwide 2018
- North America & UK nonprofit e-mail volume per subscriber 2021, by sector and type
- Time spent on marketing e-mail production worldwide in 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Leading e-mail providers in Italy 2018, by share of inboxes
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- ROI of the measuring appliances manufacture in Italy 2017-2021
- ROI of leading specialized retailers of other household equipment Italy 2015-2017
- ROI of the house furniture manufacturing industry in Italy 2017-2021
- Italy: return on investment (ROI) of repair & installation companies 2015-2017
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Statistics
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: e-mail marketing ROI 2016
- Number of marketing e-mails sent monthly worldwide 2018
- North America & UK nonprofit marketing e-mail open rates 2021, by sector
- Share of marketing e-mails that are personalized worldwide 2018
- North America & UK nonprofit e-mail volume per subscriber 2021, by sector and type
- Time spent on marketing e-mail production worldwide in 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Leading e-mail providers in Italy 2018, by share of inboxes
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- ROI of the measuring appliances manufacture in Italy 2017-2021
- ROI of leading specialized retailers of other household equipment Italy 2015-2017
- ROI of the house furniture manufacturing industry in Italy 2017-2021
- Italy: return on investment (ROI) of repair & installation companies 2015-2017
Litmus. (September 21, 2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. "Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)." Chart. September 21, 2021. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. (2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/804656/email-roi-perception/
Litmus. "Email Marketing Return on Investment (Roi) in Selected Industries According to Marketers Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/804656/email-roi-perception/
Litmus, Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/804656/email-roi-perception/ (last visited January 31, 2023)
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph], Litmus, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/804656/email-roi-perception/