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Email marketing ROI worldwide 2020, by industry

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.

Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)

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Release date

September 2021

Region

Worldwide

Survey time period

April to June 2020

Number of respondents

>2,000

Special properties

among marketing professionals

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Statistics on " Email marketing worldwide "

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Statistics on Email marketing worldwide

Overview

4

Usage

7

Metrics

8

Effectiveness & ROI

5

Software & service providers

4

Consumers

7

Further related statistics

18

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Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing technologyMarketing personalization worldwide
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