During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020
(in U.S. dollars)
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Litmus. (September 21, 2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com
Litmus. "Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)." Chart. September 21, 2021. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com
Litmus. (2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com
Litmus. "Email Marketing Return on Investment (Roi) in Selected Industries According to Marketers Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com
Litmus, Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com (last visited October 03, 2024)
Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) [Graph], Litmus, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/804656/email-roi-perception/?ref=blog.mailmanhq.com