Online shopping frequency change over the past 12 months China 2017, by generation

Change in online shopping behavior over the past year in China in 2017, by generation

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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