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Italy: estimated pay TV penetration 2019-2020

Estimated penetration of pay TV in Italy in 2019 and 2020

Italy: estimated pay TV penetration 2019-2020 In Italy, the penetration rate of Pay TV is expected to rise from 48 percent in 2019 to 55 percent by 2020. The estimated number of Pay TV users is 10.4 million as of 2018, including subscribers or users using other subscribers’ accounts.
Pay TV business

  In the country, the main Pay TV providers are Sky and Mediaset Premium. Both groups’ business models are based on revenues from subscriptions and advertising. Over the last years, the revenues from advertising have decreased from 394 million euros in 2012 to 329 million euros in 2017. Conversely, revenues from subscriptions grew from 2.9 billion euros to about three billion euros, over the same years.

Main devices

  The results of a survey conducted in 2017 among Italian internet users indicated the main devices used to watch Pay TV. 70 percent of users preferred to watch it on TV, while 17 percent watched Pay TV videos on their computer. Lastly, five percent used smartphones.
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Estimated penetration of pay TV in Italy in 2019 and 2020

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In Italy, the penetration rate of Pay TV is expected to rise from 48 percent in 2019 to 55 percent by 2020. The estimated number of Pay TV users is 10.4 million as of 2018, including subscribers or users using other subscribers’ accounts.
Pay TV business

  In the country, the main Pay TV providers are Sky and Mediaset Premium. Both groups’ business models are based on revenues from subscriptions and advertising. Over the last years, the revenues from advertising have decreased from 394 million euros in 2012 to 329 million euros in 2017. Conversely, revenues from subscriptions grew from 2.9 billion euros to about three billion euros, over the same years.

Main devices

  The results of a survey conducted in 2017 among Italian internet users indicated the main devices used to watch Pay TV. 70 percent of users preferred to watch it on TV, while 17 percent watched Pay TV videos on their computer. Lastly, five percent used smartphones.
Show more
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