Italy: ways to find out about beauty brands 2018

This statistic illustrates the results of a survey conducted in Italy in 2018 on the ways in which online buyers of beauty products came to know new beauty brands. According to the figure, while about half of respondents repurchased products from the same brand, over 18 percent of respondents found out about new brands while doing online research.

Thinking about your last beauty purchase, how did you come to know that brand?

Share of respondents
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Release date

December 2018



Survey time period


Special properties

people who purchased cosmetics online

Supplementary notes

The source does not provide any information about the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Up to two answers were possible.

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