Reasons to switch up shampoo and conditioner brands in Japan 2017

This statistic illustrates the results of a survey conducted in 2017 about the main reasons for switching shampoo and conditioner brands in Japan. The survey revealed that the majority of respondents, over 33 percent, would stray from their usual products when the price of a different brand is lower.

Main motivation for testing new brands when purchasing shampoo and conditioner in Japan as of September 2017

Share of respondents
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Source

Release date

November 2017

Region

Japan

Survey time period

September 8 to 22, 2017

Number of respondents

3,493 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What would make you want to change the shampoo and conditioner brand you are usually using?"

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